Joseph Cleveland was born and raised within a heavily influenced musical lifestyle. Growing up in church, Joseph watched his parents, Alfonzo and Lori, serve in the music ministry every week. This presented him the opportunity to gig consistently at just 13 years old and it didn’t take long to realize music was his life’s calling.
Joe’s success with his high school choir and musicals eventually lead to a full-tuition scholarship at Berklee College of Music. There, he was a part of the Stevie Wonder, Chaka Khan, Aretha Franklin, and Marvin Gaye ensembles. Though his favourite ensemble was under the direction of Alain Mallet, who directed the Paul Simon and Sting ensembles.
At 19 Joe’s tours began to pick up steam and he landed touring gigs with singers Brandy (R&B) and Ciara (R&B / Hip Hop), K-Pop artists Big Bang and Taeyang, and he also made a Jimmy Kimmel appearance with rapper MGK (Machine Gun Kelly). Joe has since recorded and/or toured with likes of Rita Ora, Nick Jonas, Miguel, LeAnn Rimes, Mac Miller, B.J The Chicago Kid and Gunna.
“The best thing about my BN5, and all F Basses for that matter, is the tone! I have never had a problem recording and the front of house engineers love how clearly my bass cuts” – Joe Cleveland