About
Zuri Appleby, a Buffalo native now based in LA, was born into a family of musicians. Her musical journey began early, immersing herself in singing and musical studies in her formative years and settling into bass by the age of 12. After graduating from The Buffalo Academy for Visual & Performing Arts, she served in the US Marine Corps as a bassist/auxiliary percussionist and rose to Sergeant during her 4 years of Active Duty.
After making a name for herself in her city of Buffalo, Zuri got her first big break into the music industry with Nick Jonas in 2015. Since then, she’s not only performed at illustrious venues like the Grammy’s, AMA’s, BET Awards and Radio City Music Hall but also shared her expertise through teaching and masterclasses, including TedX as well as Victor Wooten’s Bass & Music Camp.
Zuri’s establishment in the LA scene has seen her collaborate and/or tour the globe with artists such as; Bernard Purdie, Joseph Wooten, Ginuwine, SiLK, Brent Faiyaz, PARTYNEXTDOOR, Cee-Lo Green, Willow Smith, Lil Kim, Snoop Dogg, Victoria Monet, Uma Thurman, Cynthia Erivo, Adam Lambert, Lizzo, Queen Latifah and many others. Zuri is also the bassist and vocalist in an original band called LA’DY in production with Harmony Samuels.
“I’m in love with the touch/ tone combo! The bass plays back and is very responsive to your touch and inflections. You only work as hard as you want to because of it’s responsiveness. The clarity, depth, fullness of bottom end with clean details in the high register make this bass extremely versatile and makes my effects more precise and audible. I know it’s supposed to go the other way around but the bass honestly makes my pedals sound better too. I also love the soft cut of my BN5. I find the bass really easy on the eyes and the wood grain pickups make it really unique visually to me in a subtle but eye catching way. ”
– Zuri
